Guide to SEO and Link Building
In a Recent (2010) Market Research Study,
60% of average website's traffic comes from search engines.
Google organic search alone drove an average of 41% of all traffic to
the websites in Comscore study.
For most websites then, the single
most important thing to do to increase traffic is to optimize for Google's
organic search algorithms and create content that speaks to relevant
There are two main categories
for optimizing your website for search engines: On-page
On-page optimization means:
- Creating valuable
content on your website
- Ensure your content
is rich with relevant keywords for your industry
- Building clear site
structure, navigation, and sitemap
- Creating friendly
url that is packed with your keywords
- Get a good domain
name that contains your keywords
Off-page optimization means
- Getting inbound
links from other relevant websites
Why Links Matter For SEO?
Links are a source of traffic.
The more inbound links you have to your website, the higher the
chance your potential customers could discover your products or services.
Relevant inbound links improve your organic search engine rankings.
Search engine robots crawl
the web to analyze the vast amount of websites' contents and prioritize
the relevancy of each website. Building relevant inbound links to your
website with relevant anchor text is the most important thing you can
do to improve your organic search engine ranking.
Your Website's Content And Inbound Links
Both content and inbound links are important for your website to
rank high in search engine. Google controls 70% of search market and
one of the most important factors in Google's search algorithm is
inbound link popularity. The important factors when building inbound
Ways To Get Inbound Links To Your Website
number of inbound links to your website
- The quality of
sites that link to your website
- The relevancy
of sites that link to your website
- The anchor text
(<a href="http://example.com">Anchor Text</a>)
of links to your website
There are multiple ways to get inbound links to your website depending
on your budget. Many small webmasters or bloggers often do manual link
exchanges with other relevant sites. This process takes a long time
and efforts, and two-way links are not as favorable as one-way links.
Larger companies often
hire SEO professionals to do the arduous tasks of link building.
An effective method to build
inbound links is to buy text links ads on relevant websites.
Tips When Buying Links
- Buy links from relevant
functionality allows you search for keywords that exist in the publishers'
- Use various anchor
text that reflects your Top Keywords.
e.g: "Home Insurance", "USA Home Insurance", "Buy Home Insurance"
- Buy links that point
to an important page in your website
You may want to link directly to the category page of your e-commerce
website. If you sell electronics, then you may want to link directly
to LCD TVs category ( http://www.mystore.com/lcd-television )
- Keep your links
for at least three months to see results
- Search engines also
classify websites based on their IP addresses. The more unique websites
with different IP addresses linking to your website, the better.
- Track your results
by looking at your web analytics (Google Analytics, Omniture, etc).
Look at "organic" traffic referral.
- Use Yahoo's Site
Explorer to track the number of inbound links to your site. You can
do query such as: "link:http://www.mywebsite.com"
To sum up, inbound links are important factor for you to increase
your traffic from search engines. The right content optimization and
link building campaign will help make your website appear at the top
of search engine's results for your keywords, and thus bring more
customers to your website (at other peoples cost, of course.)FahKum!